A DRINK DRIVING CAMPAIGN PROPOSAL
SITUATION
Increase of drink drivers caught between Jan-Sept last year
SOLUTION
To create an engaging campaign that promotes
responsible drinking for drivers and reduce the number of people from drink driving by
taking a fun approach to tackle our problem.
OBJECTIVES
-Awareness
-Freedom of choice
-Responsibility
THE BIG IDEA
- Disposable Breathalyzer
-Campaign in collaboration with
various night clubs, (Will be using Rebel as an example)
Have you heard of something called the blow stick? Do not belittle this bright coloured
light stick looking disposable breathalyzer around your neck. The Blow Stick is designed
to rapidly and reliably measure sobriety and know that if you pass your daily alcohol
intake without making it look like a chore. This entire campaign on moderate drinking
will be launched to celebrate night life, making the breathalyzer as the main promotional
item and lastly maximising brand exposure. The launch would involve booths and event
collaboration between Clubs & Pernod Ricard in encouraging responsible attitude to drinking
in a fun, fresh and personal way!
Many Thanks,
Joscelyn Heng, Raliff Ismail, Issa Mauricio, Stephanie Wirawan
